A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. Listed below just a few factors why you need to protect your brand:
Trademark registration of one's mark gives everyone constructive notice of the ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a look at doing a look on an identical or similar mark as yours will realize that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. Method to party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is an important resource for many businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer's social media account. Observe venue's policies for info. However, I have found that a person complain for you to some social media site of such wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership belonging to the subject designer. A trademark registration gives compelling proof brand ownership.
Registering your mark shows a persistence to your logo and shows buyers that perseverance. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that is the same or much other parties' trademarks or known brands with really the only purpose of selling them (to the rightful owner) of a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name name that is identical or similar with your trademark.
Trademark registration can are as long as you continue when using the mark in commerce. Or even some businesses that have registered trademarks which are over century old.
Trademark registration may not necessarily for it doesn't matter. However, there are lots compelling causes of protecting your brand just you protect any other business good point. A trademark is your business' brand, its identifier. Protect it with trademark renewal application in India registration.